Community Impact Report

I created this impact report to be used both in a mandated annual tax letter and as general collateral. It covers the organization's largest achievements in the 2016 calendar year and distills its values and mission. Click on the images for a larger PDF.

Appeal Letter

The December and holidays addition of the organization's monthly print appeal. Includes a letter from the CEO and a donor story (a variant on the usual client story). Click on the images for a larger PDF.

End-of-Year/Q4 Email Campaign

A series of four email blasts that were sent out on December 29-31 and January 1 to encourage final Q4/2016 donations and promote stewardship. Parts one and two (subject lines: "Don't give up on Ana" and "Be Ana's guiding light") were a client story, part three ("Last chance to give!") a donor story and part four ("If you gave to UMOM in 2016, read this") a stewardship-minded thank you that linked out to a video slideshow of 2016 memories (click here to view). Click on the images for larger PDFs.

Custom Graphics for Social Campaigns

A selection of graphics designed for various social campaigns. These samples were sized for Instagram, and also have correspondingly sized Facebook and Twitter versions.